Centre for Communication and Critical Thinking organised a lecture on ‘Personal Branding using LinkedIn’ facilitated by Ms Deepanajali Lahiri, Chief Operating Officer, Ledby Foundation, at IM Amphitheatre on April 7, 2022. Deepanjali, in her presentation, focused on LinkedIn branding, discussing how to build the brand and connect by making a positive first impression. She comprehensively discussed the vitality of LinkedIn and how information is a powerful tool to expose oneself in an industrial set up. Further, she emphasised LinkedIn etiquette to escalate the reach and make an impression. Overall, she trained the students theoretically to use LinkedIn to improve their online personal brand and systematically taught them to use a multi-purpose way to connect, engage and share their LinkedIn profile in the public forum. Students edited their LinkedIn profiles throughout the lecture and raised multiple concerns and queries to improvise their LinkedIn Profiles. Around 100 students from B.Tech IV Semester and M.Tech attended the lecture.