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Dr. Sheetal Mundra

Professor

Economics and Entrepreneur

Institute of Management

Biography

Dr. Sheetal Mundra is an economist and enthusiastic entrepreneurship educator with the aim to equip the new generations with economic life skills and providing them a platform to explore and develop their entrepreneurial skill.

She is a post-graduate and doctorate in economics (MDS University, Rajasthan) having 18 years of post-doctorate experience in teaching, training, and research. Prior to JKLU, she served Northcap University, Gurgaon. Being a merit holder, she is ‘Advance Data Analytics’ from IIM Kozhikode; FDP from IIM, Ahmedabad, certified in 'Digital Marketing and Analytics' from ISB; and 'Certified in Entrepreneurship Education’ by Wadhwani Foundation.

She has won Best Research Paper awards. Published more than two dozen research articles in International and National Journals and presented papers in international and national conferences organized by leading reputed Institutes (IIMA, IIML, MDI, IITR, FORE, NTU Singapore, Abu Dhabi University UAE, Symbiosis, etc.). Authored one textbook and edited one book. She has participated and organized various FDP's, MDP’s, Seminars, Workshops, Entrepreneurship Colloquium, and Entrepreneurship Seminars on various themes. She is associated with start-up initiatives and actively collaborates and network with various institutions to build the entrepreneurship ecosystem at university. She has mentored 80+ students’ start-ups.

She was a member of the Research Team of ‘The UK-India SME Knowledge Initiative’, sponsored by the British Council under the UKIERI. She was a core member for Setting up E-Cells in Educational Institutions (A project from RICCO) and was also a core member of the AIC- JKLU project. She is an innovation Ambassador of IIC of MHRD, GOI at JKLU, a member of the AIC – JKLU, NEN, IEA, and ISTD.

She was awarded the 'Women Achievers Award 2020' in the category of BEST PRACTICES IN EDUCATION.

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Education

  • MDS University, Ajmer, 2005

    PhD

    Focus: “Women Development: Economic Status of Women and Caste”

  • MDS University, Ajmer, 1997

    M.A.

    Major: Economics

  • MDS University, Ajmer, 1995

    B.A.

    Major: Economics, Political Science and English Literature

  • Development Economics
  • Women Entrepreneurship
  • Inclusive and Sustainable Development

  • Mundra, S., Singh, M. (2008). Rethinking women development: The caste dimension. The Journal of Business and Economic Studies, Vol-II, Issue-1, 23-38.
  • Mundra, S., Singh, M. (2009). Identifying caste link in economic contribution and status of women. Indian Journal of Millennium Development Studies-An International Journal, Vol-4, 141-151.
  • Mundra, S. (2012). Education - the inclusive growth strategy for women empowerment in Indian context. Developing Country Studies, Vol 2, No.1, 36-44.
  • Mundra, S. (2012). Interweaving of entrepreneurial skill development and management education. International Journal of Management and Business Studies (IJMBS), Vol.2, Issue 1, 112-115.
  • Mundra, S., Singh, M. (2012). Redefining the economic status of women in developing nations: Gender perspective. International Journal of Scientific and Research Publications, Volume 2, Issue 12, ijsrp-p1273.
  • Sharma, J., Mundra, S. (2013). Urban Indicators and Districts of Haryana. International Research Journal of Humanities and Environment Issues (IRJHEI), Volume II, Issue 4, pp 16-19, ISSN-2277-9329.
  • Mundra, S., Sharma, J. (2013). A comparative analysis of the status of women entrepreneurship: India vs. Global. Research Journal of Social Sciences & Management (RJSSM), Volume 03, Number 04, August-2013, 147-156.
  • Mundra, S., Mundra, M., Singh, M. (2013). A review of the impact of foreign direct investment on Indian retailing. International Journal of Sciences: Basic and Applied Research (IJSBAR), Volume 10, No 1, pp 01-18.
  • Mundra, S., Mishra, L. (2014). Rupee volatility in India: A study of some macroeconomic determinants. International Journal of Futuristic Trends in Management Studies (IJFTMS), Vol. 1, Issue 2, April 2014, 9-15.
  • Mundra, S., Singh, M. (2014). The impact of foreign direct investment on growth determinants: Indian perspective. Assam University Journal of Management Review (AUJMR), Vol-1, No.1, Dec 2014-Feb, 2015, 60-65, ISSN: 2394-8345.
  • Mundra, S. (2014). Macroeconomic variables and growth: A causality analysis for India. SPC ERA International Journal of Business and Management, Vol-2, No-6, Online ISSN: 4347-6842, Print ISSN: 4347-9647, 51-61.
  • Mundra, S., Shrivastava, J. L. P. (2015). A study on a tire industry: Compiling the HR manual and its implications. International Journal of Trade & Global Business Perspectives, Pezzottaite Journals, Volume 4, Number 4, October – December, ISSN (Print): 2319-9059, (Online): 2319-9067, pp. 2012-2019.
  • Mundra, S. (2017). Make in India: A sustainable path to management education. AIMS Journal of Management, Vol.2, No.2, January 2017, ISSN 2395-6852, 171-188.
  • Mundra, S., Mishra, L. (2017). Indian development: Regional disparities on selected perspectives. International Journal of Trade & Global Business Perspectives, Pezzottaite Journals, Volume 6, Number 2, April-June’2017, ISSN (Print): 2319-9059, (Online): 2319-9067, pp. 17-23.
  • Mundra, S., Singh, M. (2017). Inter-linkages between human development and economic growth: A sustainable development analysis across Indian states. International Journal of Indian Culture and Business Management, Inderscience publishers (‘C’ listed), Vol. 15, No.2, 183-205. DOI: 10.1504/IJICBM.2017.10007230
  • Mundra, S. (2019). The impact of entrepreneurship education on management students: Burst bubbles or build steam. International Journal of Innovative Studies in Sociology and Humanities (IJISSH), 4(5), 110-117, ISSN 2456-4931 (online).
  • Mundra, S. (2019). A review of Indian government initiatives: Poverty on the decline. Humanities and Social Sciences Reviews (HSSR), 7(1), pp 324-331, eISSN: 2395-6518. DOI: 10.18510/hssr.2019.7137
  • Gupta, U., Mundra, S. (2019). Design thinking in startups - A case study on Car Dhulao. SHODH-AMRIT: JKLU Journal of Engineering & Management, 2(1), 212-215.
  • Mundra, S., V. Shruti. (2021). The impact of green practices on financial performance: A study of MSMEs. Shodh Sanchar Bulletin, Vol 11, Issue 41, Jan-March 2021.
  • Mundra, S. (2024). Indian youth unemployment: Factors driving its deepening. European Economic Letters (EEL), 14(3), 01–19. (ABDC-’C’ category)
  • Mundra, S., Sharma, J., Patro, A. (2024). Indian human capital index: Cross states disparity. Journal of Economic and Administrative Sciences, Vol. ahead-of-print No. ahead-of-print. DOI: 10.1108/JEAS-10-2023-0270 (Scopus, Web of Science & ABDC-’C’ category)

Books

  • Dr. S. K. Majumdar, Prof. Lokanath Mishra, Dr. Punam Mishra & Sheetal Mundra (2014). Edited Volume: “Growth, Globalization and Governance: Promises and Challenges”, 2014. Excel India Publications, New Delhi.
  • Sheetal Mundra & Laxmi Lal (2018)," Agricultural Production and Resource Economics", a Textbook, Agrotech Publishing Academy, Udaipur.

Book Chapters

  • Mundra, S. (2010). Role of education in women development: Caste perspective. Book: ‘Challenges of Education In 21st Century’©2010 Indian Economic Association, 1-16.
  • Mundra, S.,(2013) “A Case Study of Women Edupreneur”. Entrepreneurship: Driver for Economic Growth. Prestige Institute of Management and Research, Indore, Excel Books, 161- 165.
  • Mundra, S., (2014). Inclusive Facet of Indian Growth: An Inter State Analysis. Edited Volume: “Growth, Globalization and Governance: Promises and Challenges”, 1-10, ISBN: 978-93-83842-98-8.
  • Mundra, S. (2016). Growth Convergence and Perpetual Disparities Across the States of India. Edited Volume: “Growth, Globalization and Governance: Promises and Challenges”, Emerald India Publication, ISBN: 978-0-9926800-6-0, 65-89.
  • Raina, R. L. & Mundra, S. (2018). Emerging India and Second Generation Economic Reforms Initiative and Implications. Kalam’s Vision of Developed India. Edited by Prof. S.D.Sharma, M.R.I. Publication Pvt. Ltd., ISBN No.: 978-93-86142-20-7, 115-128.
  • Mundra, S. & Gupta, U. (2023). Embedding Community Engagement in the Architecture of JK Lakshmipat University for Achieving the SDGs. In M. Singh, P. Bhatt et al. (Eds), Community Engagement in Higher Education, eBook ISBN9781003285670, Imprint Routledge India DOIhttps://doi.org/10.4324/9781003285670

  • Sheetal Mundra, “Empowering Women : A Road Map Ahead”, presented paper in “33rd Annual Conference of the Rajasthan Economic Association”, organized by Department of Economics, Jai Narain Vyas University, Jodhpur on 18-19 Jan., 2013.
  • Sheetal Mundra, “Factors Influencing Female Performance: Gender Perspective in Indian Context”, presented paper in International Conference on “Challenges and Opportunities in Asian Economies: The Management Perspective”, organized by the Department of Management studies, Poornima Group of Colleges and School of Management, Poornima University, Jaipur on Feb. 08-09, 2013.
  • Sheetal Mundra, Manju Singh, “FDI in Organised Retailing: Fears, Opportunities and Challenges for Stake Holders”, presented paper in International Conference on “Issues and Challenges in Retail Sector and Foreign Direct Investment in India and Across the World”, organized by Symbiosis Center for Management Studies- UG, Pune on Feb. 15-16, 2013.
  • Sheetal Mundra & Jaishree Sharma, “Urban Indicators and District of Haryana”, contributed paper in 2nd International Conference on “Changes and Challenges in Commerce, Engineering, Technology and Social Sciences”, organized on 26th July, 2013 at MICCA, Pune.
  • Sheetal Mundra, “A Case Study of Women Edupreneur”, contributed in 8th National Conference on “Entrepreneurship: Driver for Economic Growth”, organized by Prestige Institute of Management and Research, Indore, on Sept. 13-14, 2013.
  • Sheetal Mundra, “Growth Story of India: Interplay of Macroeconomic Variables”, presented paper in 12th EBSE Conference, held in Singapore on January 9-11, 2014, hosted by Nanyang Technological University, School of Humanities and Social Sciences, Singapore.
  • Sheetal Mundra & Loknath Mishra, “Rupee Volatility in India: A Study of Some Macroeconomic Determinants”, presented paper in 34th Annual Conference of Rajasthan Economic Association, held at Department of Economics, St. Xavier’s College, Jaipur on January 17-19, 2014.
  • Sheetal Mundra, “Growth and Selective Human Development Indicators: An Inter State Analysis”, presented a paper on GCMRM 2015, “Global Conference on Managing in Recovering Markets” organized by MDI, Gurgaon on March 11–12, 2015.
  • Sheetal Mundra, Ravina Singh, “Faculty Perception Towards Training and Development in Public and Private Universities”, presented paper on an international Conference, ICMIT-2015, “Technical And Higher Education in India: Emerging Landscapes”, organized by India International Institute of Management, Jaipur, on April 10-11, 2015.
  • Sheetal Mundra, “Regional Disparities in India: Education, Health, Poverty and Malnourished”, presented paper on an International Conference, ICRBS 15 on ‘Research and Business Sustainability’, organized by IIT Roorkee and Sheffield Business School, Sheffield Hallam University, UK, held at IIT Roorkee, Greater Noida Campus, on December 4-6, 2015.
  • Sheetal Mundra, ‘Make in India’ and Management Education: A Sustainable Path’, presented paper on the 4th Biennial Indian Academy of Management Conference, organized by IIM Lucknow and Indian Academy of Management, held at IIM Lucknow- Noida Campus on December 11-13, 2015.
  • Sheetal Mundra, “Poverty Reduction: A Sustainable Path for Eradicating Disparities in India”, presented paper in the International Conference on Organization and Management (ICOM) 2016, organized by College of Business Administration, Abu Dhabi University, on Nov. 20-21, 2016.
  • Sheetal Mundra, “Poverty in India: A Study on Socio Economic Determinants”, presented a paper in the 7th International Conference on Management & IT, ICMIT-2017, organized by IIIM, Jaipur, held on 28-29 April, 2017.
  • Sheetal Mundra, “Determinants of Poverty in India and Role of Digital India”, presented a paper on FORE International Sustainable Development Conference 2018, organized by Fore School of Management, New Delhi, on Jan. 11-13, 2018.
  • Sheetal Mundra, “Improving HDI through Technological Breakthroughs for Poverty Reduction in Developing Countries: A Case Study in Indian Context”, presented a paper on 9th Global Business Research Conference, Kathmandu, Nepal, organized by World Business Institute, Australia, on Dec. 20-21, 2018.
  • Sheetal Mundra, “Understanding the Deep Whirlpool of Youth Unemployment in India”, presented a paper in the 3rd Jaipuria International Management Conference, organized by Jaipuria Institute of Management Indore, on July 17-18, 2020.
  • Sheetal Mundra, ‘Determinants of Deepening Youth Unemployment in India’, presented a paper in the 15th International Conference on Business and Finance -2022, IBS, Hyderabad, on January 27-29, 2022.
  • Sheetal Mundra, ‘Human Capital Index: K Means Clustering for Cross States in India’, presented a paper at the International Conference on Sustainable Goals (ICSG 2022), IIM Bodh Gaya, on September 16-17, 2022.
  • Sheetal Mundra, ‘Indian Human Capital Index: Cross States Clustering’, presented a paper at the FDP Conference cum Reunion in IIM Ahmedabad on May 26-27, 2023.

  • Interweaving of Entrepreneurial Skill Development and Management Education (2015)
  • Emerging Role of Higher Education Institutes in developing Entrepreneurial Skills (2016)
  • Is it easy for India to become a cashless economy? (2016)
  • Modi Era of Reforms and Evolving Management Education (2017)
  • The Role of Entrepreneurship Education in Forming the Entrepreneurial Intention (2019)
  • The Power of Entrepreneurial Skills: Survivor in Change (2020)
  • Indian Economy under Quarantine: How Long Will it Take to Recover (2020)

  • Micro & Macro Economics
  • Managerial - Economics
  • Idea to Business Model
  • Business Model to Product Market Fit
  • Indian Economy
  • Fundamentals of Entrepreneurship
  • Run Your Venture

  • Micro & Macro Economics
  • Managerial Economics
  • Entrepreneurship

Professional Positions

Academic Faculty

  • Professor, JKLU. (Jul 2024 - Present).
  • Associate Professor, JKLU. (Jul 2019 - Jun 2024).
  • Assistant Professor, JKLU. (July 2012 - Jun 2019).
  • Assistant Professor (Selection Grade), North Cap University. (Feb. 2012 - June 2012).
  • Assistant Professor (Senior Scale), North Cap University. (July 2006 – Jan. 2012).

Administrative Assignments

  • Chairperson of ‘Student Mentoring and Success Committee’ (2023-25)
  • Convener of Moderation Committee (2021-24)
  • Convener of Gold medal Committee (2023-24)
  • Program Chairperson of BBA + MBA Integrated Program (2014-16)
  • Member/ Presiding officer for Prevention of Sexual Harassment Committee (2015-22/ 2022-24)
  • Member of Discipline Committee (2014-18 & 2021-23)
  • Member of UFM Committee (2021-24)
  • Coordinator of NIRF Ranking (2020-22)
  • Member IQAC till 2020 & 2024-25
  • Coordinator of Business Club (2019-23), Finance Club (2017-22), Dance Club (2017-20)
  • Convener, IIC-MIC (2019-21) and member onwards till date
  • Member AIC, JKLU (2018-25)
  • Placement/ SIP/ Internship Coordinator of Institute of Management (2016-25)
  • Alumni Coordinator of Institute of Management (2016-18)
  • Faculty coordinator (IM) of E-Cell (CEI) (2012-18)
  • Faculty Coordinator (IM) of NEN (2012-23) & CSBE (2012-14)
  • Faculty Coordinator (IM) Yi Yuva (2016-18)
  • Faculty coordinator (IM) for B- School Ranking (2017-20)
  • Champion for ‘DIARY of EVENTS’ (2012-17)
  • Champion for University Level Student Events (2013-14)
  • Champion for Tech Management Festival (Sabrang-2013-14)
  • Champion for Entrepreneurship Colloquium and Entrepreneurship Seminar (2012-15)
  • Member of Newsletter Committee (2012-16)

Professional Positions

Academic Faculty

  • Professor, JKLU. (Jul 2024 - Present).
  • Associate Professor, JKLU. (Jul 2019 - Jun 2024).
  • Assistant Professor, JKLU. (July 2012 - Jun 2019).
  • Assistant Professor (Selection Grade), North Cap University. (Feb. 2012 - June 2012).
  • Assistant Professor (Senior Scale), North Cap University. (July 2006 – Jan. 2012).

Administrative Assignments

  • Chairperson of ‘Student Mentoring and Success Committee’ (2023-25)
  • Convener of Moderation Committee (2021-24)
  • Convener of Gold medal Committee (2023-24)
  • Program Chairperson of BBA + MBA Integrated Program (2014-16)
  • Member/ Presiding officer for Prevention of Sexual Harassment Committee (2015-22/ 2022-24)
  • Member of Discipline Committee (2014-18 & 2021-23)
  • Member of UFM Committee (2021-24)
  • Coordinator of NIRF Ranking (2020-22)
  • Member IQAC till 2020 & 2024-25
  • Coordinator of Business Club (2019-23), Finance Club (2017-22), Dance Club (2017-20)
  • Convener, IIC-MIC (2019-21) and member onwards till date
  • Member AIC, JKLU (2018-25)
  • Placement/ SIP/ Internship Coordinator of Institute of Management (2016-25)
  • Alumni Coordinator of Institute of Management (2016-18)
  • Faculty coordinator (IM) of E-Cell (CEI) (2012-18)
  • Faculty Coordinator (IM) of NEN (2012-23) & CSBE (2012-14)
  • Faculty Coordinator (IM) Yi Yuva (2016-18)
  • Faculty coordinator (IM) for B- School Ranking (2017-20)
  • Champion for ‘DIARY of EVENTS’ (2012-17)
  • Champion for University Level Student Events (2013-14)
  • Champion for Tech Management Festival (Sabrang-2013-14)
  • Champion for Entrepreneurship Colloquium and Entrepreneurship Seminar (2012-15)
  • Member of Newsletter Committee (2012-16)

  • Innovation Ambassador of IIC of MHRD
  • Member of National Entrepreneurship Network
  • Life Member of “The Indian Society for Technical Education”
  • Life member of Indian Economic Association.
  • Life Member of ISTD

  • ‘Advance Data Analytics’ from IIM Kozhikode
  • eFDP in Pedagogy and Research from IIM Ahmedabad
  • Certification in Digital Marketing and Analytics Program by ISB Executive Education
  • ‘Level-1 Certification’ in Faculty Development Program-Entrepreneurship by Wadhwani Foundation (NEN).

  • Sheetal Mundra, “Factors Influencing Female Performance: Gender Perspective in Indian Context”, awarded second best paper in International Conference on “Challenges and Opportunities in Asian Economies: The Management Perspective”, organized by the Department of Management studies, Poornima Group of Colleges and School of Management, Poornima University, Jaipur on Feb. 08-09, 2013.
  • Sheetal Mundra, “Inclusive Facet of Indian Growth: An Inter State Analysis”, awarded best paper of Technical Session- I on 3rd International Conference on “Growth, Globalization and Governance: Promises and Challenges 2025 and Beyond”, organized by Institute of Management, JK Lakshmipat University, Jaipur on 19-21 Dec. 2014.
  • Sheetal Mundra co- Chaired the session, Theme of the Track: ‘Socio- Economic Issues and Public Policies in Recovering Markets’, at GCMRM 2015, “Global Conference on Managing in Recovering Markets” organized by MDI, Gurgaon on March 11 – 12, 2015.
  • Lions Club Jaipur Capital awarded as one of the best faculties in IM (in absentia) on their excellent contribution towards society in term of teaching students on teachers day celebration at JKLU on Sept. 11, 2016.
  • Sheetal Mundra, “Poverty in India: A Study on Socio Economic Determinants”, awarded ‘Best Paper Award’ in Technical Session- I: Socio-Economic transformation, in the 7th International Conference on Management & IT, ICMIT-2017 on “Transforming India: Initiatives, Challenges and Road Ahead”, organized by IIIM, Jaipur, held on 28-29 April 2017.
  • Business Rankers, 'Women Achievers Award 2020' has been awarded to Dr. Sheetal Mundra in the category of BEST PRACTICES IN EDUCATION.
  • Awarded a ‘Silver Faculty Certificate’ by Wadhwani Foundation during StartMe Up Awards 2021 felicitation ceremony on 2nd June 2022 for recognizing her efforts in educating, inspiring, and guiding Global Jury certified student ventures. 
  • Presented a paper at the FDP Conference cum Reunion in IIM Ahmedabad on May 26 -27, 2023 and has been awarded the ‘Best Paper Award’ in my respective track of Novel Research in Business Analytics: Economics, Public Policy and Governance, Entrepreneurship, and Innovation.
  • Appreciation ‘You Make the Difference’ from Wadhwani Foundation for being the part of global jury and evaluating high number of student startups.
  • Nari Shakti Award by Maheshwari Samaj on April 24, 2024.

  • Conference Secretary of 3rd International Conference on “Growth, Globalization and Governance: Promises and Challenges 2025 and Beyond”, organized by Institute of Management, JK Lakshmipat University, Jaipur on 19-21 Dec., 2014.
  • Convener of the the International Conference on “Innovations in Technology and Management for achieving Sustainable Development Goals”, organized by JK Lakshmipat University, Jaipur during 1-3 Feb. 2019.
  • Conference Co-chair: International Conference on "Sustainable Future: Innovations in Education", JKLU, Jaipur on February 25-26, 2022.
  • JKO Conference on the theme, ‘Corporate Social Responsibility – Decent Work and Economic Growth (SDG 8) Centric CSR’ on May 10& 11, 2021.

  • Member of Research Team of ‘UK-India SME Knowledge Initiative’, sponsored by British Council under United Kingdom-India Education and Research Initiative (UKIERI).
  • Dr. Sheetal Mundra and Dr. Umesh Gupta got a project of Rs 10 lacs for Setting up E-Cells in Educational Institutions, RIICO under the scheme of Startup Policy 2015.
  •  Core team member of the project for JKLU-AIC in the area of Electricity, New and Renewable Energy and Environmental Sustainability for funding value of around Rs. 10 Crores.

  • External Examiner: PhD thesis title on “The Impact of Online Food Applications on the Indian Consumer Psychology with Special Reference to Teens”.
    • Candidate: Purvi Mathur
    • University: ICFAI University, Jaipur.
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  • Bachelor of Technology B.Tech

  • Bachelor of Design B.Des

  • Bachelor of Business Administration BBA

  • Bachelor of Business Administration BBA (Fintech)

  • Bachelor of Business Administration BBA (Honours)

  • Master of Design M.Des

  • Master of Technology M.Tech

  • Master of Business Administration MBA

  • Doctor of Philosophy PhD

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