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Dr. Punam Mishra

Associate Professor

Marketing, Faculty Coordinator ? Ph.D. Program

Institute of Management

Biography

Dr. Punam Mishra is Chairperson of Ph.D. Programme at Institute of Management, JK Lakshmipat University, Jaipur. She is actively involved in teaching, training and research. She is Post-Graduate with Marketing Specialization and has been awarded Ph.D. from University of Rajasthan, Jaipur.  She has about 20 years of work experience both in the industry as well as in academics. Dr. Mishra has designed and conducted training programmes/sessions on the topics related with marketing and communication skills. She has held various administrative positions like BBA Program Coordinator, Head of the Department (Marketing) and Faculty Coordinator in her academic career. She has presented her research work in number of National and International conferences organized by IIM- Indore, IIM- Ranchi, IIM- Shillong, IIM- Amritsar, IIM- Nagpur, IIM- Bodh Gaya, Management Development Institute (MDI), Institute of Management, Nirma University; Delhi School of Economics, BITS, and Universiti Sains Malaysia, Mahidol University, Thailand.

She has published various research articles in International and National Journals. She has participated and organized various seminars, conferences and workshops. She has received award for her research papers at National Conference. She has been part of Editorial Committee for many publication series at FMS-IRM, Jaipur and JK Lakshmipat University, Jaipur. She is a member of Indian Society for Training and Development. Her area of interest for Research, Training and Consultancy includes Sales Management, Consumer Behavior, Integrated Marketing Communications, Customer Engagement and Retention Strategies, Branding, Target Market Strategy, and Digital Marketing.

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Education

  • UGC-NET 2012

    In Management

  • University of Rajasthan, Jaipur 2012

    PhD

    Focus: Financial Appraisal of Mutual Funds Industry in India

  • University of Rajasthan, Jaipur 2003

    MBA

    Major: Marketing

  • University of Rajasthan, Jaipur

    B. Sc.

    Major: Biology

  • Consumer Behavior
  • Integrated Marketing Communications
  • Customer Engagement and Retention Strategies
  • Branding
  • Customer Analytics

  • Ajay Singh Chandel and Punam Mishra (2022). A study on exploring the determinants of country-of-origin effect-based brand avoidance. International Journal of Sustainable Society, Vol. 14 (4), pp 335-347, ISSN: 1756-2546. (Scopus Indexed)
  • Ajay Singh Chandel and Punam Mishra (2021). Deciphering the Antecedents of Brand Avoidance Amongst Millennials in India. Manager -The British Journal of Administrative Management, Vol. 57 (145), pp 109-125, ISSN: 1746 1278. (ABDC- C Category Indexed)
  • Ajay Singh Chandel and Punam Mishra (2020). A Review of Literature and Netnography Based Approach to Exploring and Investigating the Antecedents of Brand Avoidance. SHODH SARITA, Vol. 7 (28), pp 81-85, ISSN: 2348-2397. (UGC Approved Care Listed Journal)
  • Ajay Singh Chandel and Punam Mishra (2020). Exploring and Investigating Antecedents of Brand Avoidance. SHODH SARITA, Vol. 7 (28), pp 123-129, ISSN: 2348-2397. (UGC Approved Care Listed Journal)
  • Punam Mishra (2018). Anti-Consumption Brand Behavior: A Study of Indian FMCG Sector. ITMSOC Transactions on Innovation and Business Engineering, Vol 3 (1), pp 16-21, ISSN- 2539-5904. (Indexed in Google Scholar)
  • Punam Mishra, Ajay Chandel and Rohit Vij (2018). Is India Ready for all Electric Fleet by 2030: A Study of Consumer Preference and Consumer Acceptance towards Electric Cars. MANTHAN: Journal of Commerce and Management, Vol. 5, Spl. Issue, pp 138-156, ISSN- 2347-4440 (Indexed in Google Scholar, Indian Citation Index, EBSCO Discovery, J-gate, Research Gate)
  • Ajay Chandel, Amit Sethi, and Punam Mishra (2017). A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India. Indian Journal of Marketing, Vol. 47 (12), pp 51-63, ISSN 0973-8703. (Indexed in ABDC- C Category, Scopus, Google Scholar, ICI and UGC)
  • Jessy John & Punam Mishra (2013). A study on challenges faced by rural women entrepreneurs in Rajasthan. OORJA: International Journal of Management & IT, Vol. 11, No. 2, May- August, 2013, pp 103-110. ISSN – 0974-7869 (Indexed in EBSCO, J-Gate)
  • Gaurav Malpani and Punam Mishra (2013). Capital Market Dynamism: Asset Pricing in Indian Securities Market. OORJA: International Journal of Management & IT, Vol. 11, No. 2, May- August, 2013, pp 92-102. ISSN – 0974-7869 (Indexed in EBSCO, J-Gate)
  • Punam Mishra & Ritika Gauba (2012). Financial Inclusion & its Implication on the Indian Economy. OORJA Journal of Management & IT, Vol. 10 (1), pp 82-88. ISSN – 0974-7869 (Indexed in EBSCO, J-Gate)

  • Punam Mishra (2017). A Study on Customer Buying Preferences towards Smartphone in Jaipur City. In Tripurasundari Joshi, Jayesh P. Aagja and Sapna Parashar (Eds.). Consumer Behaviour & Contemporary Marketing Strategy, 3-11, New Delhi: Excel India Publishers. ISBN: 978-93-86256-32-4
  • Punam Mishra (2016). A study on Factors Influencing Consumer Buying Motive at Organized Retail Stores in Jaipur City. In Kavita Sharma, & Sunaina Kanojia (Eds.). New Horizons for Leveraging Business, 165-182, New Delhi: Anmol Publications Pvt. Ltd. ISBN: 978-81-261-6498-1
  • Ajay Chandel & Punam Mishra (2016). The Bricks Behind the Clicks: A Comparative Study of E-commerce Websites. In Swapan Kumar Majumdar, Lokanath Mishra and Anupam Saxena (Eds.). Growth, Globalization & Governance Promises & Challenges, 300-313, New Delhi: Emerald Group Publishing (India) Pvt. Ltd. ISBN: 9780992680060
  • Punam Mishra (2015). A Study on Impact of Pester Power on family Buying Behaviour. In International Conference on Evidence Based Management, Excellent Publishing House, Vol. 2, March 2015, pp 247-251. ISBN- 978-93-84935-18-4.
  • Punam Mishra (2014). Inclusive Marketing: A way out of Poverty. In Management Perspectives: Emerging Economic Models and Market Structures for Inclusive Growth, Rectitude Publishing House, 2014, pp 204-210. ISBN- 978-81-929057-1-6
  • Punam Mishra & Jessy John (2014). Social Networking Sites as an Innovative Way for Brand Building Strategy. In Innovation: New Paradigm for Holistic and Sustainable Advancement in Business, Excel India Publishers, 2014, pp 36-42. ISBN- 978-93-83842-36-0
  • Punam Mishra (2013). Customer Perception towards Mutual Funds- An Analytical Study. In Changing Paradigms of Business in India, Excel India Publishers, 2013, pp 9-19. ISBN- 978-93-82880-14-1
  • Jessy John and Punam Mishra (2012). Changing Trends in Indian Rural Retailing- An Exploratory Study. In Barbara Cangan & Elwin T. Cangan (Ed.). Retailing in India- Only Business or Beyond, Excel India Publishers, pp 231-238. ISBN-978-93-82062-96-7
  • Punam Mishra and Mayank Agarwal (2012). Social Networking Sites as a Marketing Tool. In Management Perspectives: Strategies for Business Continuity, Growth and Sustenance, Excel India Publishers, 2012, pp 332-338. ISBN- 978-93-82062-53-0

  • Co-authored and presented a paper entitled “An Empirical Study to Identify Experiential Marketing Facets for Customer Delight" in International Conference on Happiness: Science and Practice 2024, organized by IIM-Ranchi during January 5-6, 2024.
  • Co-authored and presented a paper entitled “Customer Buying Preferences towards Organic Food" in 26th Annual International Conference of Society of Operations Management (SOM 2023), organized by IIM- Shillong during December 14-16, 2023.
  • Co-authored and presented a paper entitled “Implementing Experiential Marketing Dimensions to Build Brands" in International Conference on Management of MSMEs (ICMM 2022) on Realigning business practices in the era of disruptions, organized by IIM- Amritsar during January 22-23, 2022.
  • Co-authored and presented a paper entitled “Experiential Marketing: Contemporary Way for Brand Positioning" in ISDSI-GLOBAL 2021 Conference on Leading business in a FLUID world, organized by IIM- Nagpur during December 27-30, 2021.
  • Presented a paper entitled “A Study on Purchase Intention toward Organic Food in Jaipur City" in 2nd International Conference on An Uncertain World: Growth, Development and Sustainability, organized by FLAME University, Pune during March 01-02, 2019.
  • Co-authored and presented a paper entitled “Attitude towards Organic Food Consumption: An Empirical Study" in 9th Conference on Excellence in Research and Education, organized by Indian Institute of Management, Indore during May 03-06, 2018.
  • Presented a paper entitled “Factors Affecting Anti-consumption Brand Behavior in FMCG Sector in India" in TIMES-iCON-2017, organized by Mahidol University, Thailand, during November 20-21, 2017.
  • Presented a paper entitled “A Study on Customer Buying Preferences towards Smartphone in Jaipur City" in 20th Nirma International Conference on Management (NICOM-17), organized by Institute of Management, Nirma University, Ahmedabad during January 05-07, 2017.
  • Presented a paper entitled “Product Placement: An Emerging Marketing Strategy in India" in 4th Asian Management Research and Case Conference (AMRC) on the theme “Management Issues in Emerging Markets for Sustainable Business”, organized by Universiti Sains Malaysia, Malaysia, in collaboration with Indian Institute of Management (IIM), Bangalore, January 10 -11, 2015.
  • Presented a paper entitled “Pester Power: An Emerging Tool for Indian Marketers" in Global Conference on Managing in Recovering Markets, organized by Management Development Institute (MDI), Gurgaon, March 11-13, 2015.
  • Co-authored and presented a paper titled “Exploring the Dichotomy Between Brand Attachment and Brand Loyalty in the Hospitality Industry" in International Conference on Evidence Based Management (ICEBM) Towards a Sustainable Future, organized by Department of Management, BITS Pilani, Pilani Campus & Department of Management Studies, BITS Pilani, Dubai Campus during March 20-22, 2025.
  • Presented a paper titled “A Study on Exploring the Antecedents of Online Store Usage" in 4th International Marketing Conference (iMarC IV), organized by IIM-Shillong during January 23-24, 2025.

  • Punam Mishra, Richa Mishra, Suresh Kumar and Yogesh Verma (2018). Confronting Critical Work Force Challenges. SHODH-AMRIT: JKLU Journal of Engineering & Management, Vol. 1 (02), ISSN (Online)- 2581-5296
  • Punam Mishra, Ashutosh Kumar, and Mahesh Sarva (2018). ARAVALI: Holding Hands for Rural Advancement. SHODH-AMRIT: JKLU Journal of Engineering & Management, Vol. 1 (01), ISSN (Online)- 2581-5296.
  • Punam Mishra, Swati Jain, Savita Panwar, Swati Jha and Ashish Nagar (2015). Akshaya Patra: Nourishing Souls and Feeding Minds. In Upinder Dhar and Santosh Dhar (eds.), Case Method: Lerning from Experiences, Excel Books, New Delhi, First Edition, 281-290, ISBN: 9789350626160

  • Marketing Management
  • Advertising and Sales Management
  • Consumer Behavior
  • Customer Analytics
  • Brand Management

  • Marketing Concepts and Strategies
  • Consumer Psychology
  • Branding
  • Customer Analytics

Professional Positions

Academic Faculty

  • Associate Professor, JK Lakshmipat University, Jaipur. (Feb 2023 - Present).
  • Assistant Professor, JK Lakshmipat University, Jaipur. (Jul 2013 - Jan 2023).
  • Assistant Professor, Institute of Rural Management, Jaipur. (Dec 2005 - Jun 2013).

Professional Positions

Academic Faculty

  • Associate Professor, JK Lakshmipat University, Jaipur. (Feb 2023 - Present).
  • Assistant Professor, JK Lakshmipat University, Jaipur. (Jul 2013 - Jan 2023).
  • Assistant Professor, Institute of Rural Management, Jaipur. (Dec 2005 - Jun 2013).

Administrative Assignments

  • Coordinator, Ph.D. Program (IM). (March, 2023 - Present).
  • Coordinator- Placement & Internships (BBA Program), ( July 2021 - June 2023).
  • Coordinator- BBA Program (July, 2016- June 2021)

  • Pre-conference Workshop in the 4th International Marketing Conference (iMarC IV), organized by IIM-Shillong during January 21-22, 2025.
  • FDP on “Advanced Data Analytics for Research and Teaching: Harnessing the Power of R, Python and Tableau” (online mode), organized by IIM- Kozhikode, Feb-2024 to December 2024.
  • FDP attended on “Structural Equation Modelling” (online mode), organized by FORE School of Management, May 08-10, 2023.
  • EDP attended on “Sales and Marketing Excellence”, organized by JKO and ISB-Hyderabad, October 14-16, 2022.
  • FDP attended on “Basics of Research Statistics” (online mode), organized by A2Z EduLearningHub, October 01-03, 2021.
  • FDP attended on “Contemporary Topics in Marketing Management” (online mode), organized by IIM-Indore, March 01-12, 2021
  • FDP attended on “Digital Marketing”, (online mode) organized by IIM- Bangalore, May 22, 2020
  • FDP attended on “Machine Learning with Business Applications” at IIM- Bangalore, May 20-25, 2019
  • Attended 4th National Research Methodology Workshop, organized by JK Lakshmipat University, Jaipur, May 16-20, 2016.

  • Associate Editor for the special issue of Manthan: Journal of Commerce and Management (2018), ISSN- 23474440 in collaboration with JK Lakshmipat University, Jaipur (Raj)
  • Chairperson of ‘Editorial Team’ of ‘Pratibimb- A Quarterly Publication of JKLU’ for the academic year 2015-16 and 216-17.
  • Editor for IM-JKLU’s publication series on “Growth, Globalization and Governance: Promises and Challenges”, published by Excel India Publishers, New Delhi. ISBN: 978-93-83842-98-8
  • Sub-editor for FMS-IRM’s publication series on “Changing Paradigms of Business in India-Texts & Cases” (2013), published by Excel India Publishers, New Delhi. ISBN: 978-93-82880-14-1
  • Sub-editor for FMS-IRM’s program compendium “SPARDHA-12”, published by Excel India Publishers, New Delhi. July 2013. ISBN: 978-93-82880-48-6

  • Faculty Coordinator for Induction and Orientation Program held during August 16-27, 2021 at JK Lakshmipat University.
  • Faculty Coordinator for Virtual Global Cultural Fest “Celestial’21” held during April 9-11, 2021, at JK Lakshmipat University.
  • Faculty Coordinator for Induction and Orientation Program (UG) held during July 22-28, 2019 at JK Lakshmipat University.
  • Faculty Coordinator for Induction and Orientation Program (UG) held during July 23-27, 2018 at JK Lakshmipat University.
  • Student Activity Coordinator for the academic year 2014-15 at JK Lakshmipat University.
  • Coordinator of 3rd International Conference on “Growth, Globalisation & Governance: Promises and Challenges 2025 and Beyond” during December 19-21, 2014 at JK Lakshmipat University, Jaipur.
  • Faculty Coordinator of Tech Management Fest “SABRANG-2014”, organized at JK Lakshmipat University during November 17-18, 2014.
  • Faculty Coordinator of “Marketing Summit -Green Marketing: Business Perspective on Environment Protection and Sustainable Growth”, organized by JK Lakshmipat University, Jaipur in 2014.
  • Faculty Coordinator of “Samundra- Manthan- Entrepreneurship Colloquium”, organized by JK Lakshmipat University, Jaipur in 2013.
  • Faculty Coordinator for SPARDHA – A National Level Summer Project Presentation Contest for FMS-IRM, for the three consecutive years (2010, 2011 & 2012).
  • Co-coordinator of national conference on “Retailing in India-Business or Beyond”, organized by FMS-IRM, Jaipur in 2012.

  • Best paper presentation award for the Paper Titled “Consumer Perception and Attitude towards ‘Product Placement’ in India” at UGC International Conference on Recent Trends in Business Finance and Economics, organized by Department of Business Finance and Economics, Jai Narain Vyas Univeristy, Jodhpur, October 8-10, 2015.
  • Best paper presentation award (second prize) for the paper, titled “Employee Engagement exploring relationship with Career Development and Employee Retention”, presented at International Conference, organized by Poornima Group of Collages, Jaipur, February 14-15, 2014.

  • One student awarded his Ph.D. thesis on Brand Avoidance on November, 2023. Area: Marketing.
  • One ongoing student working on Brand Attachment. Area: Marketing.
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  • Bachelor of Technology B.Tech

  • Bachelor of Design B.Des

  • Bachelor of Business Administration BBA

  • Bachelor of Business Administration BBA (Fintech)

  • Bachelor of Business Administration BBA (Honours)

  • Master of Design M.Des

  • Master of Technology M.Tech

  • Master of Business Administration MBA

  • Doctor of Philosophy PhD

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