JK Lakshmipat University

Institute of Management


BBA Interdisciplinary is a unique customisable degree programme that gives you a foundation in the core management discipline, together with the knowledge of technology applications and design tools, along with the ability to choose your own specialization (such as marketing, finance, data analytics).


Learning the intervention of design and technology applications in product design and in customer experiences will help you succeed in new-age businesses.


Students also gain real life exposure to the industry through case studies, interactions with experts, industry visits, internships, and simulation lab.

Key Highlights

  • Tech Product Development
    Leverage design and technology tools to build a new product or service in the sixth semester.
  • Flexibility in Course selection
    Greater flexibility in the selection of courses from marketing, finance, business analytics and more.
  • Teaching integrated with practice
    A contemporary curriculum co-created with industry inputs that emphasize learning by doing.
  • Faculty from Institutions and Industry around the world
    Faculty with global experience across various management domains and sectors.
  • Multidisciplinary Learning Opportunities
    Multidisciplinary curriculum with exposure to business, design, and technology courses, as well as critical life-skills.

Career Prospects

Students of the Interdisciplinary BBA will obtain the contemporary skillset requisite of any future business leader, including skills in business research, communication, critical thinking, problem-solving, qualitative analysis, application of design and technology in shaping the business product, and process and data analytics. Graduates will have multiple career opportunities in the areas of accounting, entrepreneurship, finance, human resources, healthcare management, marketing, and management for non- and for-profit organizations and government agencies.

Course Curriculum

Semester 1

  • Foundations of Business Management
  • Economics-I
  • Accounting for Business
  • Introduction to Entrepreneurship
  • Fundamentals of Communication
  • Spreadsheet Essentials
  • Environmental Studies

Semester 2

  • Business Mathematics & Statistics
  • Economics-II
  • Principles of Marketing
  • Introduction to Financial Services and Fintech
  • Critical Thinking & Story Telling
  • Capstone-I
  • Design Thinking

Summer Term I:
Summer Social Project

Semester 3

  • Management Accounting
  • Operations Management
  • Sales and Distribution Management
  • Perspectives on Contemporary Issues
  • Intelligent Automation
  • Creativity and Innovation
  • Understanding Self

Semester 4

  • Financial Management
  • Marketing Research
  • Communication and Identity
  • Capstone-II
  • Business Law and Ethics
  • Electives
    – Idea to Business Model
    – Financial Securities and Investments
    – Project Management

Summer Term II:
Summer Internship Project

Semester 5

  • Business Strategy
  • Understanding and Managing Conflict
  • Design-II
  • Business Model to Product Market Fit
  • Electives
    – Consumer Behaviour
    – Business Analytics
    – Organizational Behaviour

Semester 6

  • Business Performance Management
  • Critical Thinking for Decisions at Workplace
  • Business Simulation Workshop
  • Design and Tech enabled product development project
  • Electives
    – Project Management
    – Python
  • Entrepreneurial Finance

Course Curriculum

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