Program Overview
The Bachelor of Business Administration programmes (BBA/BBA-Hons.) at IM, JKLU are comprehensive undergraduate offerings designed to develop future-ready business professionals with global perspectives. These programmes combine foundational business knowledge with practical skills, real-world case studies and simulations that help the students to drive towards academic excellence and holistic development. The multidisciplinary approach equips students with the adaptability and foresight needed to navigate an increasingly complex business environment.
Key Highlights
Career Prospects
Course Curriculum
Semester 1
- Fundamentals of Business Management
- Business Mathematics
- Microeconomics
- Financial Accounting
- Fundamentals of Communication (CCCT-1)
- Environmental Science and Sustainability
Semester 2
- Principles of Marketing
- Business Statistics
- Macro Economics
- Managing Human Behavior and Organization
- Spreadsheet Essentials
- Critical Thinking and Storytelling (CCCT-2)
- Open Elective-II
Semester 3
- Cost and Management Accounting
- Business Research Methods
- Operations Management
- Entrepreneurship Development
- Advanced Excel
- Perspectives on Contemporary Issues (CCCT-3)
- Open Elective-II
Semester 4
- Financial Management
- Business Strategy
- International Business
- Business Law and Ethics
- Data Visualization Tools
- Communication and Identity (CCCT-4)
- Open Elective-III
Semester 5
- Discipline Specific Elective-I
- Discipline Specific Elective-II
- Discipline Specific Elective-III
- Summer Internship
- Understanding and Managing Conflict (CCCT-5)
- Open Elective-IV
Semester 6
- Discipline Specific Elective-IV
- Discipline Specific Elective-V
- Discipline Specific Elective-VI
- Business Simulation
- Critical Thinking for Decisions at Workplace (CCCT-6)
- Design Thinking
- Open Elective-V
Semester 7
- Discipline Specific Elective-VII
- Discipline Specific Elective-VIII
- Discipline Specific Elective-IX
- Capstone Project/MRP/Term Paper
- Statistical Software
- Open Elective-VI
Semester 8
- Internship /RYV/Dissertation
Career Prospects
Electives
Marketing
- Consumer Behavior
- Digital Marketing
- B2B Marketing
- Integrated Marketing Communication
- Brand Management
- Sales & Distribution Management
- Marketing Analytics
- Service Marketing
- Retail Management
BFSI
- Fundamentals of Investment
- Financial Market and Services
- Banking and Insurance Operations
- Financial Modelling
- Marketing of Financial Products and Services
- Micro Finance and Fintech
- Analytics in Finance
- Option and Futures
- Financial Risk Management
Business Analytics
- Foundation of Business Analytics
- Data Analysis using R/Python
- Data Visualization Tools
- Predictive Analytics
- Machine Learning
- Social media & Web Analytics
- Prescriptive Analytics
- Database system and SQL Programming
- Analytics for Risk Management
Entrepreneurship
- Idea Generation to Minimum Lovable Product
- Climate & Social Entrepreneurship
- Entrepreneurs Secrets and Strategies
- Business Model to Product Market Fit
- Startup Legal Essentials
- AI and Digital Footprints for Business
- Managing a Growing Business
- New Venture financing
- Project Planning and Proposal Development
- Incubation and Ecosystem for Growth
Note- The list of disciplinary specific electives is evolving and subject to change.
Open Electives (Tentative List of Courses from the areas of Liberal Studies, Humanities, Interdisciplinary and mix technical)
| Cultural Studies | Introduction to Psychology | Power Bi |
| Foreign Language | Introduction to Philosophy | Algorithm Trading |
| Ancient and Modern History | Gender Studies | Actuarial Science |
| Film Appreciation | Introduction to Public Policy | Machine Learning |
| Indian Constitutions | Cyber Security | Python Programming |
| Know Your Country | Game Theory | Basics of AI |
| Indian Knowledge System | Intelligent Automation |