Marketing is well defined as a process of creating, communicating, delivering and exchanging value through profitable customer relationship. Marketing is not only selling or promoting goods/services, it is more than that, which includes number of activities which satisfy customer needs. The scope of marketing includes developing right product to satisfy customer needs by enhancing society’s quality of life, creating competitive advantage through operational excellence and overall cost leadership, communicating values and benefits to change societal behavior in positive way, distributing the right product at the right place at the right time.
The objective of any organization, whether for-profit or not-for-profit, is to create benefit for the organization as well as for customers. Marketing contributes directly to achieve the goal of an organization by building brand and customer equity; and by providing critical inputs in major areas like markets, competitors and strategic decision- making. Marketing is also responsible for customer’s and society’s long-run welfare. Today many organizations are practicing ‘societal marketing concept’ which not only consider the consumer short-term wants but also take care of consumer’s long-term interests. A marketing manager is not only responsible for servicing a customer but also to manage an ongoing relationship with the customer. Thus we can say that marketing plays very important role in almost all the organizations. Continue reading
The seamless interconnectivity among users, machines, adding intelligence to IC’s, data evolved from GPS, emerging smart sensors and distributed applications deployed on mobile devices and sensors are necessity of today’s world. All the mentioned keywords make it rather complex to harvest all the data using traditional approaches, giving birth to the vision of big data.
The recent megatrend in IT is focusing on effective customer engagement, peak competitive edge, better decisions, analyzing & predicting customer behavior, and product & service development. Increasingly, organizations are facing challenges related to vast and fast flowing volume of data. Huge amount of raw, semi-structured and unstructured data is generating at uncontrollable pace. The tremendous growth of unstructured data is the important driving force for evolution of “big data”. Under Big Data flagship, all the huge amount of unstructured or raw data transformed to valuable deeper insights, enable data driven decisions and actions. Keeping advances and future trends in Big Data, one of the best university in Jaipur, JK Lakshmipat University in Jaipur, has collaborated with IBM’s Software Group to roll out degree programs in these upcoming areas. These programs will be developed and certified to make sure the students have the best from the both the worlds of Academia and Industry. These newly introduced programs at JKLU which is among the top universities in Jaipur, Rajasthan are intended to produce industry deployable graduates benchmarked with international standards. Continue reading
Let’s start this story when we come into this World, when our life have no experience and no expertise, it just started without memories. We don’t even remember that when we learn to walk on our own, but we always know that they were our parents who mentor us to how to walk, speak and hold the pencil. As we grow older, they send us to the schools and best university so that we could get the expertise in our interested field from experienced and knowledgeable people.
Every person, have some dreams to achieve but only few people in the World who achieve their dreams. The people behind every successful people are called mentors whose mentorship helps them to achieve success. In JK Lakshmipat University which is top university in Jaipur, there are several empowered faculties who mentor students of the University so that the student could have bright future and exciting life ahead. Students came from several states of the country to get their expertise into the different fields and pursue their Undergraduate, Postgraduate and Doctoral degree. With excellent mentoring system in the University which not just enhance the expertise of the student in their field but also helps them to achieve their passion. They feel like a home away from their home in this University because of openness of the mentors. Continue reading