Marketing is well defined as a process of creating, communicating, delivering and exchanging value through profitable customer relationship. Marketing is not only selling or promoting goods/services, it is more than that, which includes number of activities which satisfy customer needs. The scope of marketing includes developing right product to satisfy customer needs by enhancing society’s quality of life, creating competitive advantage through operational excellence and overall cost leadership, communicating values and benefits to change societal behavior in positive way, distributing the right product at the right place at the right time.
The objective of any organization, whether for-profit or not-for-profit, is to create benefit for the organization as well as for customers. Marketing contributes directly to achieve the goal of an organization by building brand and customer equity; and by providing critical inputs in major areas like markets, competitors and strategic decision- making. Marketing is also responsible for customer’s and society’s long-run welfare. Today many organizations are practicing ‘societal marketing concept’ which not only consider the consumer short-term wants but also take care of consumer’s long-term interests. A marketing manager is not only responsible for servicing a customer but also to manage an ongoing relationship with the customer. Thus we can say that marketing plays very important role in almost all the organizations.
MBA in marketing is most opted program because of its fine relevance with the organizational survival, profit, and growth. One can do MBA in marketing, preferably from top B Schools in India such as JK Lakshmipat University after the completion of UG degree in diverse fields, viz. Management, Arts, Commerce, Science, and Engineering. Institute of Management, JKLU, one of the top business schools in Jaipur, Rajasthan offers MBA in Marketing and has variety of courses in the area of marketing and designed to meet the needs of industry and academia. An MBA in Marketing from Institute of Management, JKLU, best institute of management in Jaipur, along with compulsory courses, includes courses in Service Marketing, Consumer behavior, Sales & Distribution Management, Integrated Marketing Communication, Retail Management, International Marketing, and Rural Marketing.
As an MBA Marketing graduate, one can get career opportunities in the field of marketing strategy, consulting, sales management, product and brand management, advertising, media, entrepreneurial management, line management, international marketing and marketing research. One can work as a Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager, Media Planner, Creative Concept Designer, Product Manager, Internet Marketing Manager, Consultant, and even can become entrepreneur if has future interest in starting his/her own business. Overall, there are uncountable opportunities in the field of marketing. JK Lakshmipat University, top university in Jaipur, takes care to inbuilt the superb marketing skills in its students to reach their ultimate goal in life.
About the Author:
Assistant Professor- Marketing, Institute of Management
JK Lakshmipat University, Near Mahindra SEZ, Mahapura,
Ajmer Road, Jaipur – 302026 (Rajasthan)