Cashless economy has become a buzzword after the Modi’s Government announcement of demonetization exercise on Nov. 8th to curb black money from Indian economy.
Cashless doesn’t mean ‘without cash economy’ rather it means least or less cash into economy. It is a step towards the digital economy because it ensures that the digital fingerprints of all the transactions are available.
India has one of the highest ratios of cash to GDP in the world. Last year, 78% of all consumers’ payments in India were made by cash, whereas in the developed world like US /UK, only 20 to 25 % payments were made that way. According to a 2014 study by Tufts University, The cash operations cost of the Reserve Bank of India (RBI) and commercial banks is about Rs. 21, 000 crore annually. Cash economy facilitates the black money, fake money, money laundering, drug trading, tax evasion, no transparency, corruption, etc. Certainly, cash economy has its benefits such as it empowers unbanked families, easy transaction, acts as a store of value, no transaction fee, and no records of big data and provides safety from hackers and online transacting companies. In the present era, the benefits are losing relevance and cashless is a way for honest, transparent, safe and secure society. In such scenario cashless economy is a boon for Indian economy. Continue reading
As India is marching on the path of economic progress, there is a huge job potential for commerce graduates in the various fields of business and finance. Commerce education undoubtedly is one of the most popular academic choices in India. The landscape of commerce education is changing at a faster pace and there is surging demand of student from commerce back ground. Such student has imparting knowledge in the various interdisciplinary branches of business such as Accounting, Auditing, Taxation, Law, Transport and Communication, Banking, Insurance, Statistics, Economics, Finance and Control, Capital Markets, Financial services and the contemporary courses like E-Commerce, Internet and E-business, Business Analytics etc.
Bachelor of Commerce is a terminal degree which provides the occupational training to the students like clerical, accounting, secretarial and sales etc. The students after graduation in commerce can go for clerical posts in various private and government sectors like audit and chartered firms, business establishments, banks, insurance companies, railways or government agencies through Institute of Banking Personnel Selection, Staff Selection Commission and Railway Recruitment Board and other competitive exams conducted by private and Government sector. However, if the students want to go for more specialized and professional education for higher position, pay and perks may opt for pursuing MBA, CA, CMA, CS, CFA, Security market programs etc., or pursue M.Com followed by M.Phil, and Ph.D to build career in academics at various educational institutions and Universities. Commerce graduates with MBA in finance or any other professional qualification have wide range of career opportunities as Account Officer, Finance Managers, Financial Analysts, Bank Officers, Budget analysts, Stock brokers, Stock Market Analysts, Audit Officer, Tax consultants etc. Continue reading
Marketing is well defined as a process of creating, communicating, delivering and exchanging value through profitable customer relationship. Marketing is not only selling or promoting goods/services, it is more than that, which includes number of activities which satisfy customer needs. The scope of marketing includes developing right product to satisfy customer needs by enhancing society’s quality of life, creating competitive advantage through operational excellence and overall cost leadership, communicating values and benefits to change societal behavior in positive way, distributing the right product at the right place at the right time.
The objective of any organization, whether for-profit or not-for-profit, is to create benefit for the organization as well as for customers. Marketing contributes directly to achieve the goal of an organization by building brand and customer equity; and by providing critical inputs in major areas like markets, competitors and strategic decision- making. Marketing is also responsible for customer’s and society’s long-run welfare. Today many organizations are practicing ‘societal marketing concept’ which not only consider the consumer short-term wants but also take care of consumer’s long-term interests. A marketing manager is not only responsible for servicing a customer but also to manage an ongoing relationship with the customer. Thus we can say that marketing plays very important role in almost all the organizations. Continue reading
The seamless interconnectivity among users, machines, adding intelligence to IC’s, data evolved from GPS, emerging smart sensors and distributed applications deployed on mobile devices and sensors are necessity of today’s world. All the mentioned keywords make it rather complex to harvest all the data using traditional approaches, giving birth to the vision of big data.
The recent megatrend in IT is focusing on effective customer engagement, peak competitive edge, better decisions, analyzing & predicting customer behavior, and product & service development. Increasingly, organizations are facing challenges related to vast and fast flowing volume of data. Huge amount of raw, semi-structured and unstructured data is generating at uncontrollable pace. The tremendous growth of unstructured data is the important driving force for evolution of “big data”. Under Big Data flagship, all the huge amount of unstructured or raw data transformed to valuable deeper insights, enable data driven decisions and actions. Keeping advances and future trends in Big Data, one of the best university in Jaipur, JK Lakshmipat University in Jaipur, has collaborated with IBM’s Software Group to roll out degree programs in these upcoming areas. These programs will be developed and certified to make sure the students have the best from the both the worlds of Academia and Industry. These newly introduced programs at JKLU which is among the top universities in Jaipur, Rajasthan are intended to produce industry deployable graduates benchmarked with international standards. Continue reading
Let’s start this story when we come into this World, when our life have no experience and no expertise, it just started without memories. We don’t even remember that when we learn to walk on our own, but we always know that they were our parents who mentor us to how to walk, speak and hold the pencil. As we grow older, they send us to the schools and best university so that we could get the expertise in our interested field from experienced and knowledgeable people.
Every person, have some dreams to achieve but only few people in the World who achieve their dreams. The people behind every successful people are called mentors whose mentorship helps them to achieve success. In JK Lakshmipat University which is top university in Jaipur, there are several empowered faculties who mentor students of the University so that the student could have bright future and exciting life ahead. Students came from several states of the country to get their expertise into the different fields and pursue their Undergraduate, Postgraduate and Doctoral degree. With excellent mentoring system in the University which not just enhance the expertise of the student in their field but also helps them to achieve their passion. They feel like a home away from their home in this University because of openness of the mentors. Continue reading