All posts by admin

Nanotechnology Applications in Automobile and Tyre Industry

Carbon nanotubes as Reinforcement Material for Tyre Rubber and Automobile Components

Figure 2. Automobile applications. Source: Nanowerk.com
Figure 2. Automobile applications. Source: Nanowerk.com

Carbon nanotubes are one of the most researched nanomaterials because of their excellent mechanical, electrical and thermal properties.  It consists of carbon atoms covalently bonded in a cylindrical crystalline lattice.  A single wall carbon nanotube consists one cylinder of carbon atoms while multiwall carbon nanotubes have many concentric cylindrical lattices of carbon atoms. Single walled carbon nanotubes (SWCNTs) are much lighter yet many times stronger than steel making them the strongest known material. The Young’s modulus of SWCNTs is in order of 1 TPa, where as carbon fibers have 800 GPa and glass fibers have 70 GPa. Continue reading

Career in Commerce

As India is marching on the path of economic progress, there is a huge job potential for commerce graduates in the various fields of business and finance. Commerce education undoubtedly is one of the most popular academic choices in India. The landscape of commerce education is changing at a faster pace and there is surging demand of student from commerce back ground. Such student has imparting knowledge in the various interdisciplinary branches of business such as Accounting, Auditing, Taxation, Law, Transport and Communication, Banking, Insurance, Statistics, Economics, Finance and Control, Capital Markets, Financial services and the contemporary courses like E-Commerce, Internet and E-business, Business Analytics etc.

Bachelor of Commerce is a terminal degree which provides the occupational training to the students like clerical, accounting, secretarial and sales etc.  The students after graduation in commerce can go for clerical posts in various private and government sectors like audit and chartered firms, business establishments, banks, insurance companies, railways or government agencies through Institute of Banking Personnel Selection, Staff Selection Commission and Railway Recruitment Board and other competitive exams conducted by private and Government sector. However, if the students want to go for more specialized and professional education for higher position, pay and perks may opt for pursuing MBA, CA, CMA, CS, CFA, Security market programs etc., or pursue M.Com followed by M.Phil, and Ph.D to build career in academics at various educational institutions and Universities. Commerce graduates with MBA in finance or any other professional qualification have wide range of career opportunities as Account Officer, Finance Managers, Financial Analysts, Bank Officers, Budget analysts, Stock brokers, Stock Market Analysts, Audit Officer, Tax consultants etc. Continue reading

Importance of ‘MBA in Marketing’

Marketing is well defined as a process of creating, communicating, delivering and exchanging value through profitable customer relationship. Marketing is not only selling or promoting goods/services, it is more than that, which includes number of activities which satisfy customer needs. The scope of marketing includes developing right product to satisfy customer needs by enhancing society’s quality of life, creating competitive advantage through operational excellence and overall cost leadership, communicating values and benefits to change societal behavior in positive way, distributing the right product at the right place at the right time.

The objective of any organization, whether for-profit or not-for-profit, is to create benefit for the organization as well as for customers. Marketing contributes directly to achieve the goal of an organization by building brand and customer equity; and by providing critical inputs in major areas like markets, competitors and strategic decision- making. Marketing is also responsible for customer’s and society’s long-run welfare. Today many organizations are practicing ‘societal marketing concept’ which not only consider the consumer short-term wants but also take care of consumer’s long-term interests. A marketing manager is not only responsible for servicing a customer but also to manage an ongoing relationship with the customer. Thus we can say that marketing plays very important role in almost all the organizations. Continue reading

Finance Specialization at MBA Programme of JKLU

In the fast paced and dynamic world of today, if something has not changed – it is Finance! Money still rules the World! The World is divided between haves and have-nots; i.e., those who have money and those who have not! After the recession of 2008, how we manage our Finances became quite important. The 2008 sub-prime crisis occurred due to the special financial instruments which few could understand! In the year 2015, with the crash in commodity prices, especially oil, countries like Saudi Arabia, Kuwait, Venezuela, etc. stared at declining oil revenues. In order to maintain their living standards, they started planning how to conserve their dwindling foreign exchange reserves and looking out for newer avenues for raising Finances! Again, in 2015, the World saw negative interest rates for the first time in Asia, starting from Japan! This unconventional monetary policy tool was used by Sweden’s Central Bank in July, 2009 for the first time. It means that for keeping money with the bank, don’t expect to receive any interest; in-fact, in reverse, one needs to pay bank for the same. And the borrowers receive interest for taking loans! All this calls for an understanding of Finance as an enabler, creator and conserver of money and fortune! The top class Finance Faculty at Institute of Management, JK Lakshmipat University, the best MBA University in Jaipur make the same understanding – a child’s play!

According to Investopedia, “Finance is the science that describes the management, creation and study of money, banking, credit, investments, assets and liabilities. Finance consists of financial systems, which include the public finance, corporate finance and personal finance, and the study of finance and financial instruments, which can relate to countless assets and liabilities.” In older times, barter system was used which took care of the payments – but, it had limitations. In modern times, currency in form of notes and coins took the place of barter system. Of late, the use of digital cash is on rise. Similarly, the simple notions of money, banking, investments, assets and liabilities have undergone a dramatic change in the last decade or so. Continue reading

Application or active learning based teaching methodology at JKLU

As we know that employability of the engineering graduated has recently declined to a historically low that has caused a panic among the educators in India. Technical education – a professional degree program is supposed to provide hands-on learning in several disciplines of engineering and technology. These professionals are supposed to solve the real life challenges and to improve or facilitate the lives of the individuals of various walks of life. The classroom learning involves understanding the technological concepts with appropriate mathematical treatment. However, to effectively learn several technological concepts of any engineering program, it is important to apply those technological concepts to solve some real life application based problems in order to reinforce the real potential of those concepts and to learn the underpinnings and limitations of those concepts.

Often times, the classroom teaching is focused on covering lot of fundamental concepts with appropriate mathematical treatment but little focus is given on the real life industrial case or application based exercise. In absence of the application of the studied concepts, the mathematical analysis of the concepts remains meaningless and as a result of that, students forget those concepts quickly or after passing the exams. This methodology of teaching converts the technical education to a “rote learning” and thus leaves a significant gap between the industry expectations and score of the degree examinations. It is therefore essential that application or case based teaching methodology is developed and adopted to make technical learning effective so as to bridge the gap between examination scoring and an ability to solve the real life engineering problems. Continue reading

Specialization in Big Data and Analytics is demand of Current Industrial Perspective

The seamless interconnectivity among users, machines, adding intelligence to IC’s, data evolved from GPS, emerging smart sensors and distributed applications deployed on mobile devices and sensors are necessity of today’s world. All the mentioned keywords make it rather complex to harvest all the data using traditional approaches, giving birth to the vision of big data.

The recent megatrend in IT is focusing on effective customer engagement, peak competitive edge, better decisions, analyzing & predicting customer behavior, and product & service development. Increasingly, organizations are facing challenges related to vast and fast flowing volume of data. Huge amount of raw, semi-structured and unstructured data is generating at uncontrollable pace. The tremendous growth of unstructured data is the important driving force for evolution of “big data”. Under Big Data flagship, all the huge amount of unstructured or raw data transformed to valuable deeper insights, enable data driven decisions and actions. Keeping advances and future trends in Big Data, one of the best university in Jaipur, JK Lakshmipat University in Jaipur, has collaborated with IBM’s Software Group to roll out degree programs in these upcoming areas. These programs will be developed and certified to make sure the students have the best from the both the worlds of Academia and Industry. These newly introduced programs at JKLU which is among the top universities in Jaipur, Rajasthan are intended to produce industry deployable graduates benchmarked with international standards. Continue reading

Advanced Mentoring System at JK Lakshmipat University

JKLULet’s start this story when we come into this World, when our life have no experience and no expertise, it just started without memories. We don’t even remember that when we learn to walk on our own, but we always know that they were our parents who mentor us to how to walk, speak and hold the pencil. As we grow older, they send us to the schools and best university so that we could get the expertise in our interested field from experienced and knowledgeable people.

Every person, have some dreams to achieve but only few people in the World who achieve their dreams. The people behind every successful people are called mentors whose mentorship helps them to achieve success. In JK Lakshmipat University which is top university in Jaipur, there are several empowered faculties who mentor students of the University so that the student could have bright future and exciting life ahead. Students came from several states of the country to get their expertise into the different fields and pursue their Undergraduate, Postgraduate and Doctoral degree. With excellent mentoring system in the University which not just enhance the expertise of the student in their field but also helps them to achieve their passion. They feel like a home away from their home in this University because of openness of the mentors. Continue reading

Management Education: A Tool to Handle Corporate Challenges

The current economic environment is highly competitive and therefore strives for sustainability. A quality human capital is one of the key factors towards the economic sustainability. There is a strong requirement of a good and quality human resource who can develop this present need of environment without compromising the ability to meet their own needs. Today’s business world need people who can face the contemporary world challenges and can provide the initial corpus and direction to the business towards excellence. Organizations need good managers and industry leaders who can give best results through their communication skills, management skills, research skills, analytical skills, teamwork skills, leadership skills, managerial soft skills and achievement oriented personality.

Personality plays vital role in the success and growth of a person. As personality is a blend of inner psychological characteristics like emotions, thinking, attitude and mindset, which determines and reflect how a person responds to his/her environment therefore it is a corporeal characteristics and makes every individual different and unique. Though personality is developed right from the beginning of childhood but it is a continuous process which keeps on improving through the entire life of a person. Continue reading

Government Policies and Vision: A Parameter for Choosing Career Option

There are total 3 stages where a student (not parents) is given option to choose his own career path.  At stage one, when he enters in the higher secondary education from secondary. He dreams something and accordingly he selects a broad area such as Science (Math or Bio), Commerce or Arts. Second stage comes after passing Sr. Secondary exam which is the key stage where he selects a very specific area for under graduation. Third stage comes after under gradation where students decide for their future strategy. If we see carefully these stages, the students are provided reasonable guidance by parents in selecting the broad area at 11th standard. However, students are most confused after passing out 10+2 exams due to different advices, insecurity, and pressure of parents’ ambitions and most importantly due to influence of friends’ decision. Third stage is full of clarity with freedom for students to finalize their career.

As per the study done by Career360, More than one crore students appear for their 10+2 examination each year across India. Of these, just over 15 per cent get the opportunity to go for higher studies and their choices have been uniform from time immemorial. The students are not aware of several career options they have. Parents play a very important role in decision making at this time. Now, what can be methodology to select the right career option? Parents first need to assess their ward’s interest area. One study that the parents only can do is to search career by looking into the Government’s policies and vision of coming 2-4 years. These visions show the growth direction of specific areas. Continue reading

Computing Education for Engineers

Education is sprouting fast. Every day, we hear about some new technology that will change the world and the way we learn in it. Today, Best universities among the world such as JK Lakshmipat University offer degrees in computer science, computer engineering, information systems and technology or in another name closely tied to computing. Moreover, computer and information technology is integrated into other disciplines. Computer science and engineering is central to computing and it affects the various problem domains including Medicine, Science, Engineering, Mathematics and Computer science, Business, Art, Humanities and Entertainment.

In advance of scientific knowledge and engineering practice, computing is now regarded as an equal and indispensable partner along with theory and experiment. The increased interest in computer science engineering is resulting in a more diverse population of students taking computing courses. Computational science and engineering focuses on the development of problem-solving methodologies and robust tools for the solution of scientific and engineering problems. We at one of the best universities in Jaipur believe that computational science and engineering will play an important if not dominating role for the future of the scientific discovery process and engineering design. Continue reading